ThoughtFarmer delivers social intranet software to socially conscious companies such as credit unions and co-ops. I wrote a case study based on interviews with Cannondale Sports Unlimited staff.
I also collaborated with the Marketing VP and Marketing Coordinator on copy for updated website to describe software features in a simple and natural way. I wrote a new tagline, high-level product descriptions, and feature descriptions.
I wrote an 8,000-word white paper (“Reducing Culture Clash in M&A with Social Merger Software”), including interview questions, research, drafting, and editing, to help position the ThoughtFarmer product for companies going through mergers and acquisitions. I also adapted the white paper content into blog posts.