LoginRadius is a growing SaaS company that delivers customer identity and access management to enterprise and mid-market businesses worldwide.
As Senior Content Writer, I manage the content strategy and development process for thought leadership, white papers, ebooks, product data sheets, blog articles, case studies, and infographics. I work closely with the leadership team, Product Marketing, Sales Enablement, Digital Marketing, and SEO to ensure that the content we produce aligns with LoginRadius branding, messaging, campaigns, and KPIs. I created our marketing asset inventory and competitor content database. I collaborate with Product Marketing to define our complex value proposition for multiple target markets.
I prepare content briefs, hire and manage Junior Writers and Contractors, and edit all marketing material. I am primarily responsible for writing thought leadership pieces by the CEO and CTO and long-form content, and I also contribute blog articles and web copy. I create and maintain a marketing content style guide and participate in the Documentation Standards committee to update and standardize the names of products and features.
Adobe Systems is a multi-billion-dollar provider of consumer and enterprise software.
Over 7 years, I gained experience on a team of Documentation Managers, Writers, and Editors, and on other multi-disciplinary teams of Developers, Product Managers, Quality Assurance Testers, and Marketing professionals. I started in a junior role and eventually coordinated an Editing team of 3. I acted as Documentation Manager on about 5 small and mid-sized documentation projects. I was a member of Style Committee, working with editors in San Jose, Seattle, and Ottawa to reconcile Adobe and JetForm style guidelines after JetForm acquisition.
As Technical Editor, I completed developmental, substantive, copy, index, and trademark edits of technical documentation. Edited online help; procedural manuals for Developers and End Users; tutorial and training material; and SDK, API, and scripting reference guides. I collaborated on editorial style guide for instructional content and created style sheets for specific software products. I developed editorial processes and standards, and I trained new Technical Writers and Editors.
As Technical Writer, I researched and wrote online help, installation guides, and procedural and reference manuals for form design software and server products.
In both roles, I improved product usability for Developer and Consumer software products. I wrote and revised text in user interfaces, ensuring that labels and help info was clear and adhered to Adobe, Microsoft, and Apple standards for UX and microcopy.
Abbott Point-of-Care is an industry-leading global healthcare company developing patient point-of-care testing and diagnostic technology.
I wrote 15-page portfolios for 3 scientists at Abbott Point-of-Care who were seeking advancement. I conducted interviews with the scientists and their colleagues to describe their technical accomplishments and the impact of their work. The scientists were successful in obtaining promotions and internal awards based on the portfolio submissions.
ThoughtFarmer delivers social intranet software to socially conscious companies such as credit unions and co-ops. I wrote a case study based on interviews with Cannondale Sports Unlimited staff.
I also collaborated with the Marketing VP and Marketing Coordinator on copy for updated website to describe software features in a simple and natural way. I wrote a new tagline, high-level product descriptions, and feature descriptions.
I wrote an 8,000-word white paper (“Reducing Culture Clash in M&A with Social Merger Software”), including interview questions, research, drafting, and editing, to help position the ThoughtFarmer product for companies going through mergers and acquisitions. I also adapted the white paper content into blog posts.