LoginRadius is a growing SaaS company that delivers customer identity and access management to enterprise and mid-market businesses worldwide. 

As Senior Content Writer, I manage the content strategy and development process for thought leadership, white papers, ebooks, product data sheets, blog articles, case studies, and infographics. I work closely with the leadership team, Product Marketing, Sales Enablement, Digital Marketing, and SEO to ensure that the content we produce aligns with LoginRadius branding, messaging, campaigns, and KPIs. I created our marketing asset inventory and competitor content database. I collaborate with Product Marketing to define our complex value proposition for multiple target markets. 

I prepare content briefs, hire and manage Junior Writers and Contractors, and edit all marketing material. I am primarily responsible for writing thought leadership pieces by the CEO and CTO and long-form content, and I also contribute blog articles and web copy. I create and maintain a marketing content style guide and participate in the Documentation Standards committee to update and standardize the names of products and features. 

Sample of web copy for site launched in May 2019

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