I need knowledge pieces that work for me and support my sales process without me being there. Alison saves me time and adds tremendous value in the writing process because she quickly understands my message, replicates my style, and creates these knowledge pieces. Some writers only have one voice, their own, but Alison adapts her voice to mine.
Part of the magic is in her structured approach. She starts with a skeleton of the simple messages that are most important and then builds on it. With her background in technical writing and her good promotional instincts, I can’t think of anyone she wouldn’t work well with.