LoginRadius is a growing SaaS company that delivers customer identity and access management to enterprise and mid-market businesses worldwide.
As Senior Content Writer, I manage the content strategy and development process for thought leadership, white papers, ebooks, product data sheets, blog articles, case studies, and infographics. I work closely with the leadership team, Product Marketing, Sales Enablement, Digital Marketing, and SEO to ensure that the content we produce aligns with LoginRadius branding, messaging, campaigns, and KPIs. I created our marketing asset inventory and competitor content database. I collaborate with Product Marketing to define our complex value proposition for multiple target markets.
I prepare content briefs, hire and manage Junior Writers and Contractors, and edit all marketing material. I am primarily responsible for writing thought leadership pieces by the CEO and CTO and long-form content, and I also contribute blog articles and web copy. I create and maintain a marketing content style guide and participate in the Documentation Standards committee to update and standardize the names of products and features.
Adobe Systems is a multi-billion-dollar provider of consumer and enterprise software.
Over 7 years, I gained experience on a team of Documentation Managers, Writers, and Editors, and on other multi-disciplinary teams of Developers, Product Managers, Quality Assurance Testers, and Marketing professionals. I started in a junior role and eventually coordinated an Editing team of 3. I acted as Documentation Manager on about 5 small and mid-sized documentation projects. I was a member of Style Committee, working with editors in San Jose, Seattle, and Ottawa to reconcile Adobe and JetForm style guidelines after JetForm acquisition.
As Technical Editor, I completed developmental, substantive, copy, index, and trademark edits of technical documentation. Edited online help; procedural manuals for Developers and End Users; tutorial and training material; and SDK, API, and scripting reference guides. I collaborated on editorial style guide for instructional content and created style sheets for specific software products. I developed editorial processes and standards, and I trained new Technical Writers and Editors.
As Technical Writer, I researched and wrote online help, installation guides, and procedural and reference manuals for form design software and server products.
In both roles, I improved product usability for Developer and Consumer software products. I wrote and revised text in user interfaces, ensuring that labels and help info was clear and adhered to Adobe, Microsoft, and Apple standards for UX and microcopy.
