LoginRadius is a growing SaaS company that delivers customer identity and access management to enterprise and mid-market businesses worldwide.
As Senior Content Writer, I manage the content strategy and development process for thought leadership, white papers, ebooks, product data sheets, blog articles, case studies, and infographics. I work closely with the leadership team, Product Marketing, Sales Enablement, Digital Marketing, and SEO to ensure that the content we produce aligns with LoginRadius branding, messaging, campaigns, and KPIs. I created our marketing asset inventory and competitor content database. I collaborate with Product Marketing to define our complex value proposition for multiple target markets.
I prepare content briefs, hire and manage Junior Writers and Contractors, and edit all marketing material. I am primarily responsible for writing thought leadership pieces by the CEO and CTO and long-form content, and I also contribute blog articles and web copy. I create and maintain a marketing content style guide and participate in the Documentation Standards committee to update and standardize the names of products and features.
EcoChic Lifestyles designs, manufactures, and retails upscale reclaimed wood furniture. I work directly with the CEO Owner to write the majority of their external communications, including web copy, blog posts, email campaigns, and press releases.
For the first version of the EcoChic website, I developed the brand voice and wrote all website copy, including 50+ product names and descriptions.
For the second version of the website, which was completely new and expanded, I worked closely with Coplex, a leading web development agency, to write SEO-friendly copy. I produced 5 standalone web pages, 10 blog posts, and 50+ new product descriptions (200 words each). I contributed to content strategy by surveying competitors and using the previous brand guidelines to create an expanded and updated brand voice and messaging document.
I now write a monthly blog post and email newsletter. I optimize posts for SEO using the Yoast SEO plug-in for WordPress. I choose focus keywords and include them in optimal locations, and I write customized meta descriptions. I monitor the monthly newsletter’s MailChimp analytics (open rate, click rate), and adjust subject lines and content to improve engagement.
ThoughtFarmer delivers social intranet software to socially conscious companies such as credit unions and co-ops. I wrote a case study based on interviews with Cannondale Sports Unlimited staff.
I also collaborated with the Marketing VP and Marketing Coordinator on copy for updated website to describe software features in a simple and natural way. I wrote a new tagline, high-level product descriptions, and feature descriptions.
I wrote an 8,000-word white paper (“Reducing Culture Clash in M&A with Social Merger Software”), including interview questions, research, drafting, and editing, to help position the ThoughtFarmer product for companies going through mergers and acquisitions. I also adapted the white paper content into blog posts.
Software Secured offers consulting and training services to software development teams to help them release secure computer code. I edited several website iterations, articles, and blog posts. I edited the CEO’s article, published in the Technology Innovation Management Review, to orient it toward marketing purposes.
Aplin Martin is a 50-year-old national multi-disciplinary firm of civil engineers, urban planners, architects, and land surveyors. I updated their proposals (both language and templates). I also ensured brand consistency by creating branding and style guides, messaging, and competitive positioning.
TerraCana is a 25-year-old industry-leading engineering company.
I wrote very technical copy for the new TerraCana website. I also expanded the web designer’s creative brief to include style guidelines and competitive positioning. I edited other writers’ material to ensure adherence to style guidelines.